Goals: Launch 4 times a year
20 seats per cohort (starting with 10)

Second Step: Design the strategy. 
After intensive research, we created a strategic plan for how the design would look. The sales page needed to have a clean layout, a strong hero section with a headline and hype video, and be easy to navigate.

Check out SavvyChic Design 

We Decided the Sales Page Needed To:
Look modern and professional
Clearly show value
Include a hype video
Guide users to apply now or join the waitlist

Design Direction
The page had to look bold, clean, and trustworthy. We used a dark theme, strong visuals, and clean sections to guide the user. The vibe we went for: inspiring, high-value, and confident.

Third Step: The Written Content. 
Here’s what we’ve learned and what you should always remember when writing your own.
1. Keep the content easy to scan
No one wants to read long, bulky paragraphs. Write a scalable copy that’s short, punchy, and easy to understand. Use headlines and short sections that people can scroll through fast. Your message should be clear.
2. Talk about the problem and give them the solution
Start with what your audience is struggling with. Then show them what you’ve built and how it solves that exact problem. Make it obvious, keep the CTA clear, and don’t forget to create urgency. 

Final Result
The Online Coaching Upgrade now has a sleek, high-converting sales page they use for every launch. Do check out : Product Design Case Study: Crafting the Sioshe Brand Identity
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