Asian-American · Woman-Owned · Since 2017
We build
systems that
make businesses
unstoppable.
We're not a design shop. We're a marketing and revenue architecture firm and we exist to close the gap between where your business is and where it's meant to go.
2017
Founded
500+
Businesses Served
3
Companies Built
Certified & Recognized
International Speaker
Global Stages · Business & Leadership
HighLevel Certified Admin
Certified Platform Administrator
Kentucky Minority Women Business Enterprise
Certified · State of Kentucky
Kajabi Expert
Verified Platform Expert
Canva Verified Expert & Creator
Certified Design Professional
Featured in National Media
Press · Podcasts · Publications
EmpowrSoft® — HighLevel CRM Platform
Founder · Built for Scale
Author · Closing the Growth Gap
The D.A.B.A.O. Framework
SavvyChic Design
Hi, I'm Joanna
Founder & Lead Strategist
I started SavvyChic Design because I saw too many brilliant experts — speakers, authors, coaches — getting bogged down by the tech of their business instead of the vision.
You have the message. You have the expertise. What you need is the machine behind it to run smoothly so you can get back to doing what you do best.
That's what we build.
We don't just design pretty pages. We build revenue systems. We integrate the CRM, we write the copy, we automate the follow-up, and we give you a single dashboard where you can see exactly how your marketing is performing.
If you're tired of piecing together freelancers and hoping it all works... let's talk.
Seen In
The Origin
"I built it the way most founders do while flying the plane, fixing the engine, and repainting the wings midair."
SavvyChic Design was born in 2017 not from a business plan or a venture fund, but from a deeply personal conviction that small businesses deserve enterprise-level systems.
Joanna Sherrow started with a laptop, a strong cup of coffee, and a belief that design without strategy is decoration. What she discovered quickly was that beautiful brands still stall when the systems behind them can't keep up. Marketing was working. Follow-up was broken. Funnels were missing. Revenue was leaking.
That discovery didn't just change her business it became her methodology. The D.A.B.A.O. Framework: Diagnose. Align. Build. Activate. Optimize. A five-step architecture for closing the gap between where a business is and where it's capable of going.
Today, SavvyChic Design has grown into a full marketing and revenue architecture firm with a CRM platform (EmpowrSoft®) powered by HighLevel, a published book, a global team, and a track record of helping businesses not just grow, but scale with structure and exit on their terms.
Born and raised in the Philippines. Built her American dream from scratch in Kentucky. Spent years in corporate before stepping fully into entrepreneurship not because it was safe, but because she couldn't stop seeing the gap between where businesses were and where they could be.
She is a designer, a systems architect, a published author, and a business growth strategist but above all, she is someone who has lived every stage of the growth gap personally, and built a system to close it.
As an immigrant who built her business without a safety net, Joanna brings something most agencies can't offer: the perspective of someone who knows what it actually costs to keep going and has built the systems to make sure her clients never have to wonder if the growth will hold.
What We Actually Do
We're your
outsourced
marketing department.
Not a vendor. Not a freelancer. Not a project shop. We embed in your business, own your marketing strategy, and execute it month after month — with the depth of an in-house team and none of the overhead.
Diagnose the Gap
We run a Gap Scan before we touch anything mapping where your marketing is strong, where it's leaking revenue, and exactly what to fix first.
Align Your Blueprint
We connect your brand story to your operational spine so every lead, sale, and client has a clear next step, not a dead end.
Build the Infrastructure
Websites, funnels, CRM systems, automations, and dashboards the full implementation engine, built to move data from marketing to revenue without friction.
Activate & Execute
Campaigns go live, email sequences run, landing pages convert and your dedicated marketing team adjusts the plan every month based on what the data says.
Optimize Continuously
We review, refine, and improve every 90 days. Your system gets smarter. Your marketing compounds. Your business scales without the chaos.
Not Just an Agency
Three things set us
apart from everyone else.
We've spent years watching businesses fall into the same traps. Here's how we're built differently.
We Own the Architecture
We built EmpowrSoft® our own Whitelabel CRM and automation platform because we couldn't find a tool that did everything our clients needed. When your marketing firm also builds the software, the strategy and the system speak the same language. Every time.
We Built the Framework
The D.A.B.A.O. Framework isn't borrowed or cobbled together from industry templates. It's the system Joanna developed inside her own companies tested, refined, and published in Closing the Growth Gap. When we apply it to your business, it's proven, not theoretical.
We Build for the Exit
Most marketing agencies build for today. We build for the moment you decide what's next whether that's scaling to a new level, attracting a strategic partner, or positioning for a sale. Documented systems and predictable revenue aren't just good operations. They're a valuation strategy.
The Team
A behind-the-scenes
look at the people
who build your growth.
SavvyChic Design is not a one-person shop wearing many hats. It's a deliberately assembled, globally sourced team of specialists each one handpicked for their domain and their character.
We don't hire generalists to fill seats. Every team member is a practitioner someone who has built the thing they're responsible for building for our clients. Designers who have launched brands. Strategists who have run campaigns. Systems builders who have migrated, automated, and optimized CRMs for businesses at every stage.
Our team brings together talent from the Philippines, the US, and beyond and that diversity of perspective is not a footnote. It's a strategic advantage. Global experience means we understand how different markets behave, how different audiences think, and how to build brands that travel.
"We listen to your problems and treat them like our own. We stick with you until you succeed."
We Build Partnerships, Not Transactions
We don't take on one-time projects. When you work with SavvyChic Design, you become part of how we think about growth. Your wins are tracked, celebrated, and built upon. We want to be the team you call when the next level arrives — not just the one who helped you launch.
Your Success Is the Only Metric That Matters
We don't measure our performance in deliverables completed or hours logged. We measure it in revenue moved, leads converted, systems adopted, and businesses that look and operate better than they did before us. Your growth is our report card.
Clarity Over Cleverness
We don't hide behind jargon or impress clients with complexity. We give you clear plans, clear reports, and clear expectations. You should always know exactly what's being built, why, and what it's meant to do for your business.
Trusted Across Every Industry
From healthcare and real estate to coaching, insurance, and e-commerce — we've served businesses across industries at every stage of growth. What stays the same is the framework. What changes is how we apply it to your world.
Meet the faces behind the system.
Globally Built
Fresh ideas.
Global perspective.
Local commitment.
SavvyChic Design is a culturally diverse agency by design — not by accident. We have handpicked talented professionals from different parts of the world because we believe the most effective marketing comes from teams that understand how different people think, buy, and connect.
Diverse teams build campaigns that travel. When your marketing firm has seen different markets, different cultures, and different buying behaviors, they stop designing for one kind of person and start designing for the audience you actually have.
Headquartered in Kentucky, with team members across the globe — we bring the reach of a global agency with the care and accountability of a boutique firm that knows your name.
Rich perspectives. One mission. Move the needle for every business we touch.
"We operate by one belief: your success is our success. And we build our systems to prove it."
— Joanna Sherrow, Founder & CEO
Let's Build Something That Lasts
Ready to close
your Growth Gap?
Book a free strategy call. We'll map exactly where your business is leaking momentum and what it takes to close the gap — no pitch, just clarity.
Let's Work Together and
Create Something
Extraordinary!
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A marketing & CRM systems agency helping speakers, authors, coaches, and growing businesses build marketing systems that bring in clients without the tech overwhelm.
ONE-TIME PROJECTS
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