Press &
Media
Press &
Media
Seen In
Official Bio
Joanna Sherrow is the Founder and Creative Director of SavvyChic Design, LLC, a design and marketing studio, and EmpowrSoft, a CRM software solutions company both proudly based in Georgetown, Kentucky, USA.
Originally from the Philippines, Joanna immigrated to the United States and began her journey in sales and marketing. This background provided her with a strong foundation in communication, strategy, and most importantly problem-solving.
Joanna is also a Canva Verified Expert and a Canva Template Creator, with designs featured in Canva’s official template library. Her creative expertise, paired with her tech-savvy approach, helps business owners streamline their branding and marketing with practical, user-friendly tools.
What truly sets Joanna apart is her self-taught journey. With no formal design education, she has cultivated her skills through relentless dedication, hands-on learning, and an unwavering belief in her mission. Her approach to business is grounded in resilience, perseverance, dedication, and kindness qualities she champions especially for female entrepreneurs navigating the unique challenges of building a business.
More than a business leader, Joanna Sherrow is a force for empowerment. She demonstrates that with heart, hustle, and vision, success is possible even when the path feels uncertain. Her story continues to inspire others to dream big, act boldly, and rise above obstacles with confidence.
Joanna is a beacon of possibility, lighting the way for those ready to turn ambition into impact.
Approved Photos
Official Bio
Joanna Sherrow is the Founder and Creative Director of SavvyChic Design, LLC, a design and marketing studio, and EmpowrSoft, a CRM software solutions company both proudly based in Georgetown, Kentucky, USA.
Originally from the Philippines, Joanna immigrated to the United States and began her journey in sales and marketing. This background provided her with a strong foundation in communication, strategy, and most importantly problem-solving.
Joanna is also a Canva Verified Expert and a Canva Template Creator, with designs featured in Canva’s official template library. Her creative expertise, paired with her tech-savvy approach, helps business owners streamline their branding and marketing with practical, user-friendly tools.
What truly sets Joanna apart is her self-taught journey. With no formal design education, she has cultivated her skills through relentless dedication, hands-on learning, and an unwavering belief in her mission. Her approach to business is grounded in resilience, perseverance, dedication, and kindness qualities she champions especially for female entrepreneurs navigating the unique challenges of building a business.
More than a business leader, Joanna Sherrow is a force for empowerment. She demonstrates that with heart, hustle, and vision, success is possible even when the path feels uncertain. Her story continues to inspire others to dream big, act boldly, and rise above obstacles with confidence.
Joanna is a beacon of possibility, lighting the way for those ready to turn ambition into impact.
Approved Photos
Media Appearances and Articles
Media Appearances and Articles
Accepting Speaking Engagement
Topic Of Expertise
From Self-Taught to CEO: Building a Purpose-Driven Tech Brand as a Minority Woman
Description:
In this inspiring and transparent talk, Joanna Sherrow shares her journey from a self-taught designer in the Philippines to the founder of EmpowrSoft a tech-forward CRM and systems company empowering small businesses across the U.S. Audiences will learn how to build a purpose-driven brand rooted in faith, resourcefulness, and community, even when starting from scratch with zero funding. Joanna opens up about the cultural, financial, and mindset challenges she overcame, offering a clear path for minority women and underrepresented founders to succeed in tech and entrepreneurship.
What they’ll learn:
How to build your brand and systems with little to no capital
The power of Canva, resourcefulness, and storytelling to build visibility
How to overcome imposter syndrome and trust your process
Practical tools to transition from freelancer to CEO
Who it's for:
Aspiring entrepreneurs, women in business, first-gen business owners, minority leaders, high school/college students in entrepreneurship programs
The Future of Small Business: Leveraging CRM, AI, and Automation to Compete Like a Giant
Description:
Small businesses no longer need to play small. In this tech-powered keynote, Joanna breaks down how CRM systems, Voice AI, and marketing automation can level the playing field for small and mid-sized businesses. With real client examples and tools like EmpowrSoft, she shows how the right systems can increase revenue, reduce burnout, and help owners focus on what truly matters: client experience and growth.
What they’ll learn:
What CRM, AI, and automation actually mean, without the jargon
How to set up a scalable system for acquisition and retention
The biggest tech mistakes small businesses make (and how to fix them)
What tools they can implement today to compete with big brands
Who it's for:
Small business owners, service professionals, SaaS users, chamber members, online consultants, industry associations
Mapping the Client Journey: Turning Missed Opportunities into Scalable Sales Systems
Description:
Every business has gaps and many are hidden in the client journey. In this workshop-style talk, Joanna reveals how to audit and optimize the touchpoints between you and your customer using automation, CRM, and smart workflows. With real-world examples from healthcare, coaching, and service-based industries, she teaches how to transform inquiries into clients and missed leads into revenue.
What they’ll learn:
How to visually map their client journey from first click to testimonial
Where most businesses lose leads (and how to fix it)
The role of forms, automations, and follow-ups in increasing conversion
How to create a nurturing system that sells while you sleep
Who it's for:
Coaches, consultants, wedding/event professionals, dental & wellness clinics, small agency owners, online educators
Faith, Focus, and Funnels: How to Grow a Business Without Losing Your Soul
Description:
Can you be faith-filled and profitable? In this heartfelt talk, Joanna shares how she built multiple businesses guided by prayer, purpose, and strong systems without falling into the trap of hustle culture. She challenges the myth that scaling requires burnout, and instead presents a strategy for building funnels, automation, and client systems that align with your values.
What they’ll learn:
How to stay grounded in faith while making strategic business decisions
The difference between hustle and alignment
Practical ways to use automation so you can create space for what matters
How to lead your team, clients, and vision from a place of purpose
Who it's for:
Faith-driven entrepreneurs, women’s ministries, holistic and heart-centered business owners, work-from-home moms, Christian retreats
Beyond the Aesthetic: How to Use Canva to Drive Real Business Results
Description:
As a Canva Verified Expert and systems strategist, Joanna Sherrow pulls back the curtain on how to go beyond just “pretty designs.” In this talk, she shows how Canva can be a powerful sales and marketing engine when paired with smart strategy and automation. This isn’t about trends, it’s about impact. Joanna shares how she and her clients use Canva daily to create client journeys, build trust, and drive real revenue without needing a full design team.
What they’ll learn:
How to turn Canva designs into actual sales assets (not just social posts)
Ways to create branded systems: proposals, onboarding kits, lead magnets & more
The secret to creating consistent content at scale using Canva + CRM + AI
Pro-level design tips that non-designers can implement right away
Bonus: Behind-the-scenes of working as a Canva Verified Expert
Who it's for:
Small business owners, service providers, course creators, VAs, content marketers, creative teams, anyone who wants to use Canva smarter not just prettier
Snapshots
TESTIMONIALS
What others are saying
"From Insight to Implementation"
I had the pleasure of attending a session led by Joanna Sherrow of EmpowrSoft, where she showed wedding vendors the real-world power of Virtual AI.
Joanna’s hands-on approach stood out, she didn’t just explain AI, she demonstrated it live, from automating client communication to streamlining booking and planning.
Her deep knowledge, practical insights, and passion for helping small businesses made the session inspiring and actionable.
I highly recommend Joanna and EmpowrSoft to any vendor looking to embrace tech and future-proof their business!
A huge shoutout and thank you to Joanna Sherrow! She came to my office today and trained us on Canva. It was so helpful to learn from her. I am really excited about all the possibilities and many ways this will make our marketing and client deliverables look more polished.
I met Joanna through this group. I am grateful for all the wonderful women I have met over the years. You all are amazing. Thanks again, Joanna!!!
- Elizabeth W. - Financial Advisor
Joanna’s Canva Trainings Saved Me Time, Stress, and Unlocked AI Features I Never Knew How to Use!
— Amber, Chiropractic Business Owner
I’ve attended two of Joanna’s Canva sessions and she is absolutely amazing!
— Gina, Social Media Manager
Blown Away by Joanna’s Canva Training ! A Game-Changer for Local Business Owners!
-Jen Rogers , Founder Just Peachy Clean
Snapshots
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Copyright 2025. SavvyChic Design . All Rights Reserved. | Privacy Policy | Terms and Condition
Let’s Work Together and Create Something Extraordinary!
DESIGN SERVICES
MARKETING SERVICES
LEAD GENERATION
RESOURCES
COMPANY
FOLLOW US
Stay connected and inspired! Follow us on our social media platforms to keep up with the latest design trends, project updates, and behind-the-scenes insights
Copyright 2025. SavvyChic Design . All Rights Reserved. | Privacy Policy | Terms and Condition