Press &
Media
Press &
Media
Seen In
Official Bio
Joanna Sherrow is the Founder and Creative Director of SavvyChic Design, LLC, a design and marketing studio, and the CRM Software Solution company EmpowrSoft, both based in Georgetown, Kentucky, USA.
Originally from the Philippines, Joanna immigrated to the United States and embarked on a journey in the world of sales and marketing. Her background in these fields has equipped her with valuable skills, particularly in the art of problem-solving.
What sets Joanna apart is her self-taught journey. She has honed her expertise through dedication and determination, proving that challenges only serve to inspire her. Joanna's approach to business is marked by resilience, perseverance, dedication, and kindness. She firmly believes in the power of these qualities to drive success, especially for female entrepreneurs who often face unique challenges on their entrepreneurial paths.
Joanna Sherrow is not just a business leader but also an inspirational force. She serves as a shining example of how to navigate the intricate world of entrepreneurship, demonstrating that even in the face of seemingly insurmountable odds, success is attainable. Her legacy is one of empowerment and encouragement, motivating others to pursue their dreams and overcome obstacles on their journey to success. Joanna Sherrow is a beacon of inspiration, showing the way to triumph in the business world, even when it feels impossible.
Approved Photos
Official Bio
Joanna Sherrow is the Founder and Creative Director of SavvyChic Design, LLC, a design and marketing studio, and the CRM Software Solution company EmpowrSoft, both based in Georgetown, Kentucky, USA.
Originally from the Philippines, Joanna immigrated to the United States and embarked on a journey in the world of sales and marketing. Her background in these fields has equipped her with valuable skills, particularly in the art of problem-solving.
What sets Joanna apart is her self-taught journey. She has honed her expertise through dedication and determination, proving that challenges only serve to inspire her. Joanna's approach to business is marked by resilience, perseverance, dedication, and kindness. She firmly believes in the power of these qualities to drive success, especially for female entrepreneurs who often face unique challenges on their entrepreneurial paths.
Joanna Sherrow is not just a business leader but also an inspirational force. She serves as a shining example of how to navigate the intricate world of entrepreneurship, demonstrating that even in the face of seemingly insurmountable odds, success is attainable. Her legacy is one of empowerment and encouragement, motivating others to pursue their dreams and overcome obstacles on their journey to success. Joanna Sherrow is a beacon of inspiration, showing the way to triumph in the business world, even when it feels impossible.
Approved Photos
Media Appearances and Articles
Media Appearances and Articles
Accepting Speaking Engagement
Topic Of Expertise
From Self-Taught to CEO: Building a Purpose-Driven Tech Brand as a Minority Woman
Description:
In this inspiring and transparent talk, Joanna Sherrow shares her journey from a self-taught designer in the Philippines to the founder of EmpowrSoft a tech-forward CRM and systems company empowering small businesses across the U.S. Audiences will learn how to build a purpose-driven brand rooted in faith, resourcefulness, and community, even when starting from scratch with zero funding. Joanna opens up about the cultural, financial, and mindset challenges she overcame, offering a clear path for minority women and underrepresented founders to succeed in tech and entrepreneurship.
What they’ll learn:
How to build your brand and systems with little to no capital
The power of Canva, resourcefulness, and storytelling to build visibility
How to overcome imposter syndrome and trust your process
Practical tools to transition from freelancer to CEO
Who it's for:
Aspiring entrepreneurs, women in business, first-gen business owners, minority leaders, high school/college students in entrepreneurship programs
The Future of Small Business: Leveraging CRM, AI, and Automation to Compete Like a Giant
Description:
Small businesses no longer need to play small. In this tech-powered keynote, Joanna breaks down how CRM systems, Voice AI, and marketing automation can level the playing field for small and mid-sized businesses. With real client examples and tools like EmpowrSoft, she shows how the right systems can increase revenue, reduce burnout, and help owners focus on what truly matters: client experience and growth.
What they’ll learn:
What CRM, AI, and automation actually mean, without the jargon
How to set up a scalable system for acquisition and retention
The biggest tech mistakes small businesses make (and how to fix them)
What tools they can implement today to compete with big brands
Who it's for:
Small business owners, service professionals, SaaS users, chamber members, online consultants, industry associations
Mapping the Client Journey: Turning Missed Opportunities into Scalable Sales Systems
Description:
Every business has gaps and many are hidden in the client journey. In this workshop-style talk, Joanna reveals how to audit and optimize the touchpoints between you and your customer using automation, CRM, and smart workflows. With real-world examples from healthcare, coaching, and service-based industries, she teaches how to transform inquiries into clients and missed leads into revenue.
What they’ll learn:
How to visually map their client journey from first click to testimonial
Where most businesses lose leads (and how to fix it)
The role of forms, automations, and follow-ups in increasing conversion
How to create a nurturing system that sells while you sleep
Who it's for:
Coaches, consultants, wedding/event professionals, dental & wellness clinics, small agency owners, online educators
Faith, Focus, and Funnels: How to Grow a Business Without Losing Your Soul
Description:
Can you be faith-filled and profitable? In this heartfelt talk, Joanna shares how she built multiple businesses guided by prayer, purpose, and strong systems without falling into the trap of hustle culture. She challenges the myth that scaling requires burnout, and instead presents a strategy for building funnels, automation, and client systems that align with your values.
What they’ll learn:
How to stay grounded in faith while making strategic business decisions
The difference between hustle and alignment
Practical ways to use automation so you can create space for what matters
How to lead your team, clients, and vision from a place of purpose
Who it's for:
Faith-driven entrepreneurs, women’s ministries, holistic and heart-centered business owners, work-from-home moms, Christian retreats
Beyond the Aesthetic: How to Use Canva to Drive Real Business Results
Description:
As a Canva Verified Expert and systems strategist, Joanna Sherrow pulls back the curtain on how to go beyond just “pretty designs.” In this talk, she shows how Canva can be a powerful sales and marketing engine when paired with smart strategy and automation. This isn’t about trends, it’s about impact. Joanna shares how she and her clients use Canva daily to create client journeys, build trust, and drive real revenue without needing a full design team.
What they’ll learn:
How to turn Canva designs into actual sales assets (not just social posts)
Ways to create branded systems: proposals, onboarding kits, lead magnets & more
The secret to creating consistent content at scale using Canva + CRM + AI
Pro-level design tips that non-designers can implement right away
Bonus: Behind-the-scenes of working as a Canva Verified Expert
Who it's for:
Small business owners, service providers, course creators, VAs, content marketers, creative teams, anyone who wants to use Canva smarter not just prettier
Accepting Speaking Engagement
Topic Of Expertise
From Self-Taught to CEO: Building a Purpose-Driven Tech Brand as a Minority Woman
Description:
In this inspiring and transparent talk, Joanna Sherrow shares her journey from a self-taught designer in the Philippines to the founder of EmpowrSoft a tech-forward CRM and systems company empowering small businesses across the U.S. Audiences will learn how to build a purpose-driven brand rooted in faith, resourcefulness, and community, even when starting from scratch with zero funding. Joanna opens up about the cultural, financial, and mindset challenges she overcame, offering a clear path for minority women and underrepresented founders to succeed in tech and entrepreneurship.
What they’ll learn:
How to build your brand and systems with little to no capital
The power of Canva, resourcefulness, and storytelling to build visibility
How to overcome imposter syndrome and trust your process
Practical tools to transition from freelancer to CEO
Who it's for:
Aspiring entrepreneurs, women in business, first-gen business owners, minority leaders, high school/college students in entrepreneurship programs
The Future of Small Business: Leveraging CRM, AI, and Automation to Compete Like a Giant
Description:
Small businesses no longer need to play small. In this tech-powered keynote, Joanna breaks down how CRM systems, Voice AI, and marketing automation can level the playing field for small and mid-sized businesses. With real client examples and tools like EmpowrSoft, she shows how the right systems can increase revenue, reduce burnout, and help owners focus on what truly matters: client experience and growth.
What they’ll learn:
What CRM, AI, and automation actually mean, without the jargon
How to set up a scalable system for acquisition and retention
The biggest tech mistakes small businesses make (and how to fix them)
What tools they can implement today to compete with big brands
Who it's for:
Small business owners, service professionals, SaaS users, chamber members, online consultants, industry associations
Mapping the Client Journey: Turning Missed Opportunities into Scalable Sales Systems
Description:
Every business has gaps and many are hidden in the client journey. In this workshop-style talk, Joanna reveals how to audit and optimize the touchpoints between you and your customer using automation, CRM, and smart workflows. With real-world examples from healthcare, coaching, and service-based industries, she teaches how to transform inquiries into clients and missed leads into revenue.
What they’ll learn:
How to visually map their client journey from first click to testimonial
Where most businesses lose leads (and how to fix it)
The role of forms, automations, and follow-ups in increasing conversion
How to create a nurturing system that sells while you sleep
Who it's for:
Coaches, consultants, wedding/event professionals, dental & wellness clinics, small agency owners, online educators
Faith, Focus, and Funnels: How to Grow a Business Without Losing Your Soul
Description:
Can you be faith-filled and profitable? In this heartfelt talk, Joanna shares how she built multiple businesses guided by prayer, purpose, and strong systems without falling into the trap of hustle culture. She challenges the myth that scaling requires burnout, and instead presents a strategy for building funnels, automation, and client systems that align with your values.
What they’ll learn:
How to stay grounded in faith while making strategic business decisions
The difference between hustle and alignment
Practical ways to use automation so you can create space for what matters
How to lead your team, clients, and vision from a place of purpose
Who it's for:
Faith-driven entrepreneurs, women’s ministries, holistic and heart-centered business owners, work-from-home moms, Christian retreats
Beyond the Aesthetic: How to Use Canva to Drive Real Business Results
Description:
As a Canva Verified Expert and systems strategist, Joanna Sherrow pulls back the curtain on how to go beyond just “pretty designs.” In this talk, she shows how Canva can be a powerful sales and marketing engine when paired with smart strategy and automation. This isn’t about trends, it’s about impact. Joanna shares how she and her clients use Canva daily to create client journeys, build trust, and drive real revenue without needing a full design team.
What they’ll learn:
How to turn Canva designs into actual sales assets (not just social posts)
Ways to create branded systems: proposals, onboarding kits, lead magnets & more
The secret to creating consistent content at scale using Canva + CRM + AI
Pro-level design tips that non-designers can implement right away
Bonus: Behind-the-scenes of working as a Canva Verified Expert
Who it's for:
Small business owners, service providers, course creators, VAs, content marketers, creative teams, anyone who wants to use Canva smarter not just prettier
Snapshots
TESTIMONIALS
What others are saying
"From Insight to Implementation"
I had the pleasure of attending a session led by Joanna Sherrow, owner of EmpowrSoft, where she spoke to wedding vendors about the transformative benefits of Virtual AI in the industry. Joanna delivered a compelling and accessible presentation, breaking down complex AI concepts into practical applications that vendors could immediately relate to.
What stood out most was her hands on approach. Joanna didn’t just talk about AI; she showed us exactly how it works. She came prepared with live examples and demonstrations, allowing vendors to see Virtual AI in action. From automated client communications to streamlining booking and planning workflows, her insights were both inspiring and actionable.
Joanna’s deep knowledge, engaging style, and genuine passion for helping small businesses embrace technology made the session incredibly valuable. Her presentation was not only informative but left many attendees excited to explore how AI can elevate their services and save time.
Highly recommend Joanna and SavvyChic Design/EmpowrSoft to anyone looking to future-proof their business through smart, practical tech solutions!
Snapshots
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Copyright 2025. SavvyChic Design . All Rights Reserved. | Privacy Policy | Terms and Condition
Let’s Work Together and Create Something Extraordinary!
DESIGN SERVICES
MARKETING SERVICES
LEAD GENERATION
RESOURCES
COMPANY
FOLLOW US
Stay connected and inspired! Follow us on our social media platforms to keep up with the latest design trends, project updates, and behind-the-scenes insights
Copyright 2025. SavvyChic Design . All Rights Reserved. | Privacy Policy | Terms and Condition