So, How to design a brand? 

Step One:

Understand the Brand Message
Before getting into design, we focused on research. The goal was to fully understand what Sioshe stands for and who it serves. 

Sioshe (pronounced See-OH-she) is a clean skincare brand focused on simplicity, self-care, and elegance. It’s made for women who take care of everyone else and are now ready to care for themselves.

We studied the market, looked at competitors, and learned what makes Sioshe different. That helped us shape the visual and verbal identity with purpose. We decided on a few key points. 

The Brand Mission
Sioshe helps women reconnect with themselves through simple, high-quality skincare routines.

The tone had to feel calm and confident, not flashy or over-designed. Sioshe stands for quiet strength and everyday luxury.

The Challenge
Sioshe was entering a saturated space. Clean skincare is everywhere. But Sioshe isn’t trend-focused. It’s timeless. The challenge was to stand out while staying soft and grounded.

We Needed To:

Build a premium but approachable identity
Avoid anything overly trendy or high-saturation
Help the brand feel calm, clean, and trustworthy

We designed Sioshe for:
Women aged 28–45
Working professionals, managers, nurturers
Based in the U.S.
People who often put others first
Looking for simple, nourishing routines
Interested in clean ingredients and minimal design
These are women who want skincare that’s easy to use, high in quality, and aligned with their lifestyle.


Step Two:

Design Strategy
We started with a clear plan. Every part of the brand had to reflect calm, elegance, and balance.

Logo
A modern wordmark (“Sioshe”), simple and sleek. We also included an optional icon that represents balance, like a Libra symbol.

Colors
Inspired by blue chalcedony. Soft, muted tones. No high saturation. Just a gentle, refreshing palette that feels soothing and premium.

Typography
Clean sans-serif fonts with a mix of light and bold weights. Easy to read, modern, and professional.

Imagery
Photos focused on natural light, clean textures, and real moments of self-care. The goal: make the visuals feel authentic, calm, and grounded.

Step Three:

Brand Positioning
Sioshe is inspired by brands like Jo Malone, Herbivore, and Olaplex but it’s not a copy. It stands out by combining elegance with function.

Core Values 
Quality, simplicity, elegance, and nourishment

Aesthetic
Calm, clean, and refreshing like stepping into a serene, air-conditioned space after a hot day

Taglines
Natural skincare that works as hard as you do
Self-care for the woman who does it all


The Result
Sioshe now has a strong brand identity it can grow with clean visuals, focused messaging, and a clear purpose. The brand feels high-end but welcoming. Calm but confident.

It’s designed for real women. And it’s ready for launch.