If a picture is worth a thousand words, then your outfit in your brand photos is contributing to at least 800 of those words. The clothes you wear are a form of non verbal communication and before your audience has even read the first few words of your fancy copy, your pictures have already spoken volumes about you.
As business owners in the online world, a professional photoshoot is becoming a standard business need. You’ll use brand pictures on your websites, on social media and in press features to tell your stories, attract your dream clients and help your clients choose YOU over your competitors!
Do not underestimate the power of the right outfit to create a memorable personal brand, tell your authentic story and become a magnet to attracting dream boat clients.
However, most women treat their photoshoot wardrobe as an afterthought and not a key component of their branding.
In my years of experience as a brand photoshoot stylist, these are the most common mistakes I have seen women making. Today I am going to share with you, how to avoid these common pitfalls.
Mistake #1: Waiting till the last minute to plan your looks. You should plan your photoshoot wardrobe 3-4 weeks in advance. The most common reason women delay the wardrobe is because they are waiting to lose a few more pounds before their shoot day. Unless you are going to lose 15-20 lbs in a month, don’t bother waiting that long. There are ways to dress and pose 10 lbs lighter. But waiting till the last minute will surely leave you stressed and not in love with the way you look in your pictures.
Mistake #2: Wear neutral clothes because you want to look classic and timeless. All neutral looks can fall flat pretty quickly especially on camera. If you must do an all neutral look, try adding pattern and texture such as lace, fur, embossed fabrics and sweater knits.
When you wear a well styled outfit, place yourself against darker backgrounds so you are the focal point of your photo.
Mistake #3: Wear all black because it’s slimming.
This is a myth. Unless you are going for a very glam and highly stylized look, avoid head to toe black. Instead, try monochromatic looks which look powerful and make a statement while being figure flattering.
Mistake #4: Skip accessories because you want a minimalist look or you don’t have accessories.
Never underestimate the power of a necklace, earrings or bracelet to instantly elevate your look! Minimalist and no accessories is a look that happens because people are afraid to try and are often confused. Accessories are also a great way to bring in your brand colors and tell a story. A well chosen piece can do all that and more! It also anchors the photograph. Vast expanses of skin, such as bare arms or an unadorned decolletage draw attention to those spots, and detract from your story.